Film & Online Video – Sports
ALL DAY FEATURING IBTIHAJ MUHAMMAD // Fencer Ibtihaj Muhammad made history this year when she became the first U.S. athlete to compete at the Olympics while wearing a hijab. We teamed up with her to tell the story of how she first discovered fencing, and how she works to inspire young women today. The video received over 1.5M Video Views and 7.2M impressions across Cycle and Ibtihaj’s social channels.